The $17 Million CEO Growth Playbook

7 Marketing Mistakes Draining Your Budget, and Killing Your Growth for Companies Generating $5 to $25 Million in Revenue (And How to Fix it Even if you tried everything else)

A client used this playbook and made over $17m in revenue, getting 17x ROAS

Are you spending money on marketing but not seeing results?

You’re not alone—but it doesn’t have to stay this way.

Over the next 7 days, I’ll show you:

  • How to stop wasting money on marketing that doesn’t work.

  • Focus on what really grows your sales and gets results.

  • Build a plan that works—no more guessing or hoping for the best.

  • Easily track your progress and know what’s working so you can do more of it.

This free 7-day email course uncovers the 7 biggest marketing mistakes that are draining your budget and stalling your growth. It’s time to stop wasting money and start building a plan that delivers real results.

"Incredibly eye-opening. Had I found out about these mistakes earlier, I would have saved myself a lot of sleepless nights."

Created by Cedric Atkinson & Monica Kwias, who've...

  • Generated over $500 million in value for clients.

  • Raised over $50 million in capital early stage companies.

  • Worked with top brands, including Intel, Microsoft, Amazon and Google

  • Co-created the first multi-vendor store on Amazon, that generated over $10 million in sales

Want to make sure this free email course is “worth it” before you sign-up?

Here’s what you’ll learn:

Day 1: The Budget Burn: Stop wasting money on random tactics. Learn how to focus your budget on strategies that actually grow your business.Day 2: The Trend Mirage: Chasing trends might feel fun, but it's hurting your long-term growth. Build a real strategy that lasts.Day 3: The Imitation Trap: Copying competitors makes you blend in. Stand out by creating your own unique path and leading your market.Day 4: The Customer Conundrum: Trying to reach everyone means losing your real customers. Focus on the right audience to boost your sales.Day 5: The Vanity Pitfall: Likes and followers don’t pay the bills. Focus on what actually drives growth for your business.Day 6: Stand in the Future: Don’t just react—create your future. Set bold goals that guide every decision you make.Day 7: Category Reinvention: Success means evolving. Reinvent your category to stay ahead and keep winning.

Hooray! The first lesson of {{EEC Name}} is on its way to your inbox.

Within the next minute or two, you're going to get an email from me ({Your Name}).This email contains instructions to get started with our {{EEC Name}}, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)